Creating a statement
A core point of difference is our bespoke strategy development – whether it be for individual campaigns or full marketing plans.
For all campaigns, big or small, our team will spend the time to understand your objectives, market and desired outcomes. We then develop the corresponding strategy (creative and messaging) that’s applied to the creative brief to ensure the designs developed are engaging, meaningful and impactful. Moreso, our goal is that they generate results and align with your campaign/ company goals.
Create Design & Marketing also regularly conducts concise marketing workshops to obtain a full understanding of a company’s product offering, point of difference and current market positioning/ opportunities.
This process reviews your company’s:
- Product/ service offering
- Strengths/ weaknesses/ opportunities/ threats (SWOT analysis)
- Customer profiles
- Market characteristics
- Sales strategies
- Vision/ values
- Brand/ creative
We’ve refined our workshop methodology to efficiently and thoroughly capture all essential areas that genuinely affect the marketing of a product or service. This is achieved through using proven systems and processes that ensure the process is shrewd, economical and relevant. Rich content is then translated into a marketing plan and corresponding strategies/ tactical recommendations.
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